email marketing

Email marketing is an extremely flexible solution and can be used to increase brand awareness, inform customers of latest offers, or to collect market research.

Not only can the email campaign marketing tool be used to create and send emails out to clients or potential customers, it is capable of being able to track and analyse campaigns accurately, detailing information such as:

  • The number of the emails that have been viewed
  • The number links in the email that have been clicked
  • Which pages have been visited, as a result of clicking through from the email
  • The number of people that have unsubscribed from the mailing list

An email template can be designed to support any type of marketing message.

Our email marketing course includes;

  • Bespoke design of a html email template
  • A set of email accounts in broadcast software
  • Training on how to update email content
  • Training on broadcasting email
  • Reading results and best use of data
Could you better communicate to your customers using email marketing? Talk to us about this course on 01386 764 747.